Journal for
Weavers Spinners and Dyers
Bespoke web design and implementation of e-commerce subscription process. Designed using the Perch content management system and Stripe/Foxycart for the online shop.
We know how to find your most interesting stories and turn them into compelling content that people will want to consume and share.
If you want the attention of your target audience, social media on mobile devices is likely to be where you will find it.
We focus on great design, user experience, e-commerce and stakeholder engagement. For businesses that need their website to work harder for them.
You can elect your politicians on the basis of fake news, but for business you need solid facts. The sort of facts that inform your strategy with real insight.
We work with good companies to make them more powerful online. Whether it's the business of sustainability and social responsibility, or just the business of business, we help you tell stories, engage audiences and get results.
Our vision is for a world where the internet helped bring about a sustainable and fairer world, and we played our part. We believe that thriving businesses have to be a part of that sustainable world - that creating value for the long-term is only really possible in a healthy environment and a healthy society.
We have a track record of working with good companies to produce online processes that work well for their business and build a relationship with their customers. But that's just the start.
Our real passion is to help you to tell your story more effectively and to build an emotional connection with all your stakeholders. Companies small and large are now often leading the charge on sustainability, but often fail to get recognition for the good work that they are actually doing. The tools are there to address this, and the techniques are well understood. But they are not being applied.
We have a mission and a drive to change that!
Bespoke web design and implementation of e-commerce subscription process. Designed using the Perch content management system and Stripe/Foxycart for the online shop.
Worked with former Apprentice contestant and social entrepreneur Melody Hossaini to develop core content for her two redeveloped websites.
We shot and produced a training video for the Walgreens Boots Alliance quality team to introduce colleagues to the company's commitment, and approach to quality.
We implemented a Squarespace website for Cocoa Mama's business, including an e-commerce section. We also created the visual imagery used on the site.
We carried out bespoke design and development for the CSR Training Institute to give a custom site for promoting courses and content marketing.
We carried out bespoke design and development for BAM Nuttall's sustainability reporting, as well as shooting and editing video case studies and designing interactive online features.
At some point, Google’s basic mission changed. It started by making the web easily searchable, so you could find the website with the information you wanted as quickly and smoothly as possible. That was a mission that suited those of us with the patience to create great content to attract an audience. Google was our friend.
Of course, that was always an illusion. Google is a highly efficient and hungry business.
It’s hard sometimes to persuade people that the key to a great content marketing strategy is high quality content. Why? Because routinely they have seen that the most viral posts, the most effective diverters of attention, have been low-grade spammy content designed to manipulate people into hitting a ‘share’ button for no good reason.
Now Facebook is taking action to downgrade such posts. It aims to reward the authentic, and dismiss the spammy. That’s an important opportunity for brands, because it means that entertaining, quality content gets more of a natural advantage than ever.
The most consistent mistake we see small business owners make when it comes to their websites - and the one we spend most energy encouraging our clients to avoid - is when they make them too complicated.
Your marketers probably understand by now that the game has changed and social media is where audiences now live, but so far CSR teams have been slow to embrace the change. Does that sound like your company? Why not forward this article to your CSR director or your Head of Sustainability?