At the recent Ethical Corporation Reporting Conference I had the fun job again for being on the panel of judges for a 3-way X-factor style contest where the contestants were CR / sustainability reports. The panel was chaired by the excellent Toby Webb, and my other colleague was investment-minded Mike Tyrrell.
The company wanted to do a bit more with its sustainability report than simply put up the data. It wanted to find ways to interest and engage the people it cared most about - its own staff, its customers and suppliers. The site therefore draws upon game-playing elements, such as those used with The Energy Challenge, and the use of video in an interactive visual case study, to make the issues accessible and interesting to the kind of audiences that will never read a report.
In the last couple of days, the Electrical Safety Council (who?) has warned that “the majority of consumers are ignoring product recalls and as a result households are using electrical goods that could cause a fire or electrocution.”
Posted: 18 Mar 2013 by Mallen Baker