If you attract visitors with content, Google is eating your traffic

At some point, Google’s basic mission changed. It started by making the web easily searchable, so you could find the website with the information you wanted as quickly and smoothly as possible. That was a mission that suited those of us with the patience to create great content to attract an audience. Google was our friend.

Of course, that was always an illusion. Google is a highly efficient and hungry business. 

How Facebook’s war on spam benefits quality content

It’s hard sometimes to persuade people that the key to a great content marketing strategy is high quality content. Why? Because routinely they have seen that the most viral posts, the most effective diverters of attention, have been low-grade spammy content designed to manipulate people into hitting a ‘share’ button for no good reason.

Now Facebook is taking action to downgrade such posts. It aims to reward the authentic, and dismiss the spammy. That’s an important opportunity for brands, because it means that entertaining, quality content gets more of a natural advantage than ever.

Why less is more when it comes to your business website

The most consistent mistake we see small business owners make when it comes to their websites - and the one we spend most energy encouraging our clients to avoid - is when they make them too complicated.

Five things your CSR director should know about social media

Your marketers probably understand by now that the game has changed and social media is where audiences now live, but so far CSR teams have been slow to embrace the change. Does that sound like your company? Why not forward this article to your CSR director or your Head of Sustainability?