This week, we have been plumbing the depths required to get a simple HTML double-column email to work responsively. It has been an instructive experience and one that has left me genuinely puzzled.
The company wanted to do a bit more with its sustainability report than simply put up the data. It wanted to find ways to interest and engage the people it cared most about - its own staff, its customers and suppliers. The site therefore draws upon game-playing elements, such as those used with The Energy Challenge, and the use of video in an interactive visual case study, to make the issues accessible and interesting to the kind of audiences that will never read a report.
In the last post, I talked about the six reasons why the CEO video introduction to your sustainability report is boring. I promised that I'd put forward some ways you could begin to address those problems.
Posted: 10 Sep 2013 by Mallen Baker