Our approach

We believe that building a website should be a collaboration, with client involvement at each stage of the process.

We see the point and purpose of websites, whether corporate home sites, customer-facing sites, or corporate responsibility sites, as being effective communication with your key audiences. The measure of effective communication is whether it is received, understood and/or acted upon. If you’re not getting the results, all the good intentions in the world count for little.

That’s why a significant part of our process is focused on identifying, profiling and understanding those key audiences, and working with you to make the website design meet your business objectives with them.

Whereas some companies view a new or redesigned website as a publication, we encourage you to see it instead as the opening of a channel - something for which go-live date is just the beginning.

Who we work with

We work with companies large and small, and other organisations and individuals, that are doing good work to produce things people need, or to change the world for the better.

We love simple projects that help people to be effective, or complex projects that have to work hard ‘under the hood’ to make things simple for the users of a system.

Corporate Responsibility

Mallen Baker

Founding director Mallen Baker has been involved in corporate social responsibility (CSR) for approaching twenty years, and has worked with many companies on different aspects of how they implement sustainability strategies, bring these elements into their marketing, and report to stakeholders about what they do.

His site mallenbaker.net has been one of the longest running websites dealing with issues around CSR, and the Business Respect newsletter goes to more than 10,000 people worldwide.

He founded Daisywheel Interactive on the firm conviction that most companies invest huge amounts of time and resource into collecting data for their sustainability reporting, but completely fail to achieve the value from that investment in terms of how they communicate with their most important stakeholders - especially their own people and their customers.