Client: Institute of Corporate Responsibility and Sustainability
Date launched: 7 Jul 2014
What we did: Script production, video animation and overall project management
We wanted the video to have energy and humour, but to nevertheless be a clear step-by-step walkthrough of the benefits of joining the ICRS. We produced an initial script for the video voiceover based on the ICRS draft marketing materials, and then discussed and developed the script further with the launch team.
We decided that animated video would strike the right tone, enabling us to keep a good pace of visual interest that would enhance the narrative rather than detracting from it.
For the animated characters and kinetic type, we used the Pixity framework and well as some elements created in-house.